The most effective sales teams provide real value to buyers. This is the essence of Sales Enablement: tailoring your process—from start to finish—to how your target customer buys. 

Our process sets your sales channels up for success by enabling your team to effectively and efficiently provide your customers with relevant information that assists in closing.

Step 1: Identify tools that assist with enablement. Conducting an internal sales tool inventory is a must. CRM’s (Client Relationship Management), email marketing tools, and any other tools used within the sales process. 

Step 2: Conduct inventory of any existing sales collateral. Everything client-facing is analyzed to ensure maximum performance.

Step 3: Perform current and potential client analysis. Do you know who your target customer is? This step is crucial in understanding your greatest existing customers and conducting a market analysis of potential opportunities. Persona development during this step is key.‍

Step 4: Account management analysis. Your existing book of business has more opportunity than you may realize. We’ll take a deep dive into how you manage these accounts and provide greater insight on long-term customer retention.‍

Step 5:Ongoing process development and improvement. Having a solid plan with room for constant evolution, adaptability, and accountability is key in ensuring your sales team is set up for success.