Having a solid sales plan with clearly defined objectives is crucial for success. Our sales professionals work closely with you to provide an in-depth sales strategy focused on performance, growth, and revenue. Your comprehensive sales strategy will include these major components:
- Sales channels: Identify all inbound and outbound sales channels
- Present situation: (revenue, accounts, industries, current go-to market, pricing, etc.)
- Market analysis: (opportunity, market segments, sizing, etc.)
- Target audience: detailed information on your audience and their psychographics, goals, pains, buying patterns and positioning of benefits.
- Competitor analysis: evaluation of competitors and their threats, market share comparison, differentiation, etc.)
- SWOT analysis: Build on strengths, shore up weaknesses, capitalize on opportunities and recognize threats
- Offering: what you deliver, what the need is, the feature and benefit for each segment and how to deliver.
- Message: What are your happiest clients saying about your brand?
- Selling: A thorough, in-depth look at each step of the sales cycle. Price, Product, Promotion, Place
- Identify Key Performance Indicators (KPI’s): sales revenue, cost per lead, client value, inbound marketing ROI, organic traffic.
- Defined Objectives: Establish short term and long term goals
- Action Plan: a detailed action plan of all activities needed to achieve your goals. Who, what, when, where and cost.
- Competence: What competence is needed and how is this secured?
- Relationships: With whom will you cooperate and how?
- Follow up: What will be monitored? How and when?